Cranston, Rhode Island.UCaroline Rafaelian, owasungula uhlobo oludumile lwe-Alex no-Ani ekuqaleni kwawo-2000, wethule ngokusemthethweni inkampani yakhe yobucwebe i-Metal Alchemist e-Rhode Island ngoLwesihlanu ngamaqoqo amasha amathathu.Wonke lawa maqoqo akhiqizwa e-Ocean State.
U-Rafaelian, ongasasebenzi no-Alex no-Ani, uthe i-Metal Alchemist "ngeyokuqala yohlobo lwayo ngezindlela eziningi".“Ubuciko ebengilokhu ngifuna ukubenza.”
Amaqoqo amathathu anezikhala zensimbi ezilukiwe, ezenziwe ngamabomuucingo, kanye nensimbi eyigugu eboshwe ngensimbi, futhi basebenzisa inqubo yobunikazi yokuhlanza kanye nemvula ehlanganisa igolide, isiliva, nethusi eyingqayizivele ye-Metal Alchemist.Amaqoqo ahlanganisa amasongo, izindandatho, nemigexo, enenani eliphakathi kuka-$28 no-$2,800.
URafaelian uthi ubucwebe be-Metal Alchemist “buyifa” okuhloswe ukuthi lidluliselwe ezizukulwaneni ngezizukulwane.
Igama lenkampani yakhe entsha lihlonipha ifilosofi yasendulo: i-alchemy, eyaqala eGibhithe lasendulo futhi yenziwa eYurophu, eShayina, eNdiya nakuwo wonke umhlaba wamaSulumane, ihlose ukuguqula izinsimbi eziyisisekelo zibe igolide.Izazi ze-alchemists zazikholelwa ukuthi yonke into yakhiwa izakhi ezine—umhlaba, umoya, umlilo, namanzi—futhi isiko le-alchemical lasiza ekulolongeni imibono yesayensi nezindlela zaselabhorethri ezisasetshenziswa nanamuhla.
Inselele kaRafaelian yayiwukuthola indlela yokusebenzisa izindlela zakudala ekukhiqizeni kwesimanje, okwakudinga iminyaka emibili yentuthuko, ithimba lonjiniyela ukuze bakhe imishini, kanye nezigidi zamaRandi.UStephen A. Cipolla noRafaelian, omongameli beNational Chain Company yaseWarwick, batshale imali ecishe ibe yizigidi ezingu-8 zamaRandi emshinini.
I-Metal Alchemist isebenzisa indlela yokushisa, yokucindezela nokwelulainsimbi, inqubo entsha “nendala emhlabeni,” ngokwe-Metal Alchemist ethi “Chief Alchemist” uMarisa Morin.Inqwaba yemikhiqizo kulindeleke ukuthi ikhishwe ezinyangeni ezizayo.
Ubucwebe buzothengiswa ku-inthanethi esitolo esikhulu saseNew York seMetal Alchemist endaweni yaseTribeca, nakuzo zonke izitolo ezingama-62 zeReeds Jewelers e-US.
U-Judy Fisher, iphini likamongameli omkhulu wezokuthengisa kwa-Reeds Jewelers, wahlabeka umxhwele ngomqondo omusha kangangokuthi kungakapheli nesonto u-Rafaelian emfonele ezomtshela, i-CEO ye-Reeds u-Alan M. Zimmer kanye ne-VP yezokukhangisa u-Mitch Kahn bavakashele lo mklamo mathupha..
“Siyamhlonipha kakhulu.Asivamisile ukungena endizeni siyobona abahlinzeki bempahla,” kusho uJudy Fisher, iphini likamongameli omkhulu wezokuthengisa eReeds Jewelers, etshela iGlobe.
UFisher wachaza ukuthi kule minyaka engamashumi amabili edlule, imboni yobucwebe igxile ekuxhumaneni ngokomzwelo phakathi kwabesilisa nabesifazane, futhi okuningi kokuqanjwa okusha kuye kwazungeza izindandatho zokuthembisana.Kuzothatha iminyaka ukuthi amakhasimende aqale ukwamukela izinsimbi ezifana ne-titanium, i-cobalt nensimbi engagqwali, kusho yena.Kodwa uFisher ukholelwa ukuthi ngeke kuthathe isikhathi eside ukuzuza ukuzethemba kwabathengi ngezinsimbi eziyingqayizivele ze-Metal Alchemist.
“Bekulokhu kuyindaba yothando ethinta inhliziyo.Kodwa izizukulwane zishintshile, futhi imboni iye yavela.Izipho zothando azisezona isihloko,” kusho uFischer.“Imayelana nokuziveza.Ayikho imithetho, ungagqoka ngendlela othanda ngayo futhi ube nguwe.Ngakho-ke angazi ukuthi (izazi ze-metal alchemists) ngabe zasebenza yini eminyakeni engama-20 edlule.Kodwa kubathengi banamuhla, izinto zihlukile.exhumene eduze”.
U-Rafaelian wasungula u-Alex no-Anya egumbini elingaphansi le-Cinerama Jewelry, ibhizinisi uyise ongasekho aliqala e-Cranston, e-Rhode Island ngo-1966, agcina ethathe izintambo yena nodadewabo.Waqala ukuhlola izinsimbi, ezishisela amasongo anezimpawu nezigqizo zezazi.Ngo-2004, waba nelungelo lobunikazi bomklamo olula: isongo socingo olunwebekayo.Maphakathi nawo-2010, u-Alex no-Ani kwakuyinkampani ekhula ngokushesha kakhulu e-US.
U-Alex no-Ani bamxosha ngo-2020 ngemuva kochungechunge lokudilizwa kwabaphathi, amacala kanye nezinkinga nezinkampani zamazwe ngamazwe ezizimele.Le nkampani ifaka isicelo sokuqothuka kweSahluko 11 ngo-2021.
Lapho ebuyela ebhizinisini lobucwebe, uRafaelian wathi uzinikele ekwenzeni izinto ezenziwe eMelika futhi “wakhanyisa kabusha izibani” efektri yakhe yaseRhode Island, eyake yabizwa ngokuthi inhloko-dolobha yobucwebe emhlabeni.
“Umhlaba manje usulungele osokhemisi bensimbi,” uRafaelian etshela iGlobe.“Njengoba abantu benendaba nokuthi bafakani emizimbeni nasebusweni, lo mkhiqizo uzobakhombisa ukuthi kungani kubalulekile ukuqonda izinsimbi esizifaka esikhumbeni sethu.”
Alexa Gagosz can be contacted at alexa.gagosz@globe.com. Follow her on Twitter @alexagagosz and on Instagram @AlexaGagosz.