Cranston, Rhode Island.UCaroline Rafaelian, owaseka uphawu lwe-iconic u-Alex kunye no-Ani ekuqaleni kweminyaka yoo-2000, wasungula ngokusemthethweni inkampani yakhe yobucwebe be-Metal Alchemist eRhode Island ngoLwesihlanu kunye neengqokelela ezintathu ezintsha.Zonke ezi ngqokelela ziveliswa kwi-Ocean State.
URafaelian, ongasasebenzi no-Alex no-Ani, wathi i-Metal Alchemist "yeyokuqala yohlobo lwayo ngeendlela ezininzi".Bubugcisa ekudala ndifuna ukubenza.
Ezi ngqokelela zintathu ziyi-mesh yentsimbi elukiweyo, ngenjongoucingo, kunye nesinyithi esinexabiso lentsimbi, kwaye basebenzisa inkqubo yokucoca kunye nemvula edibanisa igolide, isilivere kunye nobhedu olukhethekileyo kwiMetal Alchemist.Ingqokelela ibandakanya izacholo, imisesane, kunye nentsimbi yomqala, exabisa phakathi kwe-$28 kunye ne-$2,800.
URafaelian uthi ubucwebe beMetal Alchemist “lilifa” elimele ukuba lidluliselwe kwizizukulwana ngezizukulwana.
Igama lakhe elitsha lenkampani linika imbeko kwintanda-bulumko yakudala: i-alchemy, eyaqala kwi-Egypt yamandulo kwaye yenziwa eYurophu, e-China, e-Indiya nakwilizwe lonke lamaSilamsi, ijolise ekujikeni isinyithi esisisiseko sibe yigolide.Ii-alchemists zazikholelwa ukuba yonke into yenziwe ngezinto ezine-umhlaba, umoya, umlilo kunye namanzi-kwaye isithethe sealchemical sanceda ukubumba iithiyori zesayensi kunye neendlela zelabhoratri ezisetyenziswayo namhlanje.
Ucelomngeni lukaRafaelian yayikukufumana indlela yokusebenzisa iindlela zakudala kwimveliso yanamhlanje, nto leyo eyayifuna iminyaka emibini yophuhliso, iqela loononjineli bokwakha oomatshini, kunye nezigidi zeerandi.UStephen A. Cipolla noRafaelian, abongameli beNational Chain Company yaseWarwick, batyala imali ephantse ibe zizigidi ezisibhozo zeerandi kulo matshini.
I-Metal Alchemist isebenzisa ubuchule bokufudumeza, ukucinezela kunye nokwelulaintsimbi, inkqubo entsha “nendala njengehlabathi,” ngokutsho kweMetal Alchemist’s “Chief Alchemist” uMarisa Morin.Iimveliso ezininzi kulindeleke ukuba zikhutshwe kwiinyanga ezizayo.
Izacholo ziya kuthengiswa kwi-intanethi kwivenkile yaseNew York ye-Metal Alchemist kwindawo yaseTribeca, kunye nazo zonke iivenkile ze-62 Reeds Jewellers e-US.
UJudy Fisher, usekela-mongameli ophezulu wokuthengisa kwiiReeds Jewelers, wayenomdla kakhulu ngumbono omtsha ukuba ngaphantsi kweveki emva kokuba uRafaelian efowunele ukumxelela, i-CEO ye-Reeds u-Alan M. Zimmer kunye nokuthengisa i-VP Mitch Kahn batyelela ngokwakhe ukuyila..
“Simhlonipha kakhulu.Asisoloko sikhwela inqwelomoya siye kubona ababoneleli,” uJudy Fisher, usekela mongameli omkhulu wezorhwebo kwiReeds Jewelers, uxelele iGlobe.
UFisher wachaza ukuba kule minyaka ingamashumi amabini idlulileyo, ishishini lobucwebe ligxile kunxibelelwano lweemvakalelo phakathi kwamadoda nabasetyhini, kwaye uninzi lwento entsha ijikeleze amakhonkco othethathethwano.Kuyakuthatha iminyaka ukuba abathengi baqale ukwamkela iintsimbi ezifana ne-titanium, i-cobalt kunye nentsimbi engatyiwa, utshilo.Kodwa uFisher ukholelwa ukuba akuyi kuthatha ixesha elide ukuphumelela ukuzithemba kwabathengi kunye neentsimbi ezidibeneyo ze-Metal Alchemist.
“Ibisoloko ilibali lothando elichukumisayo.Kodwa izizukulwana zitshintshile, kwaye ishishini liye lavela.Izipho zothando azisenasihloko,” utshilo uFischer.“Ingakumbi ngokuzichaza.Akukho mithetho, unganxiba ngendlela ofuna ngayo kwaye ube nguwe.Ngoko andazi ukuba (i-alchemists yesinyithi) yayiza kusebenza kwiminyaka engama-20 eyadlulayo.Kodwa kubathengi banamhlanje, izinto zahlukile.inxulumene ngokusondeleyo”.
URafaelian waseka u-Alex no-Anya kumgangatho ongaphantsi weCinerama Jewelry, ishishini elaqalwa ngutata wakhe ongasekhoyo eCranston, Rhode Island ngo-1966, apho yena nodade wabo bagqibelisa ukuthatha iintambo.Waqala ukulinga iintsimbi, ezidibanisa kwizacholo ezineempawu kunye namakhubalo ezilumko.Ngo-2004, unelungelo elilodwa lomenzi woyilo olulula: isongo socingo olululayo.Phakathi koo-2010, u-Alex no-Ani babeyeyona nkampani ikhula ngokukhawuleza e-US.
U-Alex no-Ani bamgxotha ngo-2020 emva kothotho lwezikhundla eziphezulu, izimangalo kunye neengxaki kwiifemu zabucala zamazwe ngamazwe.Inkampani ifakela iSahluko se-11 sokutshona ngo-2021.
Xa ebuyela kwishishini lezacholo, uRafaelian wathi wayezinikele ekwenzeni iimpahla ezenziwe eMelika kwaye "wakhanyisa kwakhona izibane" kumzi-mveliso wakhe waseRhode Island, owawusaziwa ngokuba likomkhulu lobucwebe behlabathi.
URafaelian uxelele iGlobe: “Ihlabathi ngoku lilungele iingcali zealchemists.“Njengokuba abantu beyikhathalele into abayibeka emizimbeni nasebusweni, olu phawu luya kubabonisa ukuba kutheni kubalulekile ukuqonda iintsimbi esizibeka eluswini lwethu.”
Alexa Gagosz can be contacted at alexa.gagosz@globe.com. Follow her on Twitter @alexagagosz and on Instagram @AlexaGagosz.